Discount Jewelry
Most people scoff at the idea of buy fine jewelry at discount prices at places like Walmart or through Overstock.com. This mistrust, however, is misplaced. Most jewelry sold at jewelry stores and upscale department stores have received an overall markup of 700 or even 800 percent. Jewelry markups are higher than furniture markups, and those are pretty high. Shopping around can yield discount jewelry at affordable prices.
Some discount jewelry is sold by means of catalog. Often, this jewelry is offered at wholesale, or for slightly more. It is important to remember that even the wholesale price of jewelry is at least a 100 percent markup, and likely more. Discount jewelry from a catalog can be an easy way to purchase affordable jewelry of fine quality.
Discount jewelry is also offered at many stores. Walmart, in addition to its lower-quality offerings, often sells higher quality jewelry at discount prices. While it may seem crass to buy fine jewelry, even wedding rings, as discount jewelry, it's really a better use of money. A half-carat diamond set in 18 karat gold bought discount at Walmart is still a good-sized diamond set in fine quality gold. Most discount jewelry is exactly the same as its high-priced counterpart.
The Internet is also a good place to shop for discount jewelry. Web sites like Overstock.com and Smartbargains.com offer excellent prices on discontinued or over ordered jewelry. There are many other sites that offer discount jewelry for purchase via the Internet. Classified ads in the local newspaper are also troves of discount jewelry.
Many stores period have clearance sales to make room for newer stock. Discount jewelry is readily available at many high-end department stores and jewelry stores when they have large sales. If you are suspicious of other purveyors of discount jewelry, waiting for a good sale at a reputable shop can assuage your fears and let you find a good bargain.
No matter where you decide to purchase you discount jewelry, make sure the dealer is reputable. Also, if the item has been appraised, ask for the appraisal certificate. Find out if refunds are offered if the item doesn't stand up under an appraisal by your local gemologist. If you plan to purchase the discount jewelry as an heirloom or think you might resell it, an appraisal by a certified gemologist is a good idea.
Buying discount jewelry can be a fun and rewarding experience. You can also come away knowing you have a fine quality piece at a fraction of the retail price.