Marketing Functionality in Microsoft Customer Relationship Management
Does Microsoft Customer Relationship Management compe with a packaged
solution for Marketing including Campaign Management, Campaign Metrics,
Web Campaigns, Email Campaigns etc.
These features are going to be available in the next release of CRM.
Not it does not however you can hand campaisngs through leads by adding to
the lead source. Note there are many other ISV's who have produced
additional marketing tools. In addition we should see more functionality in
the next release.
You can see a list of addons for CRM at this site
http://www.microsoft.com/BusinessSolutions/crm/crm_isv.aspx
Additionally, it will depend on the scope of the campaigns and how the
organization intends to deploy them. From my experience, there are many ways
of tying in aspects of the Sales Lit, Opportunities, Leads, and Competitors
that allow for a fairly tight ability to generate both high level and
granular reporting metrics for the vitality of any given marketing effort.
Only in rare cases have I seen extensive alterations to the schema and/or
program to get to the next level.