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does anyone knows a good definition for Customer Relationship Marketing?




does anyone knows a good definition for Customer Relationship Marketing?
Once I read one, but I can't remember where it was. The definition should be
based on at least seven main characterisics about CRM.

It would be great if someone could post a link!



Thanks in advance!
The Wikapedia definition:
http://en.wikipedia.org/wiki/Customer_relationship_management
go to google, type in define: customer relationship management

that should do the trick....

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