Why CRM is the Business Strategy for School-Market Success
I used to the Product-centric to Customer-centric:
my question is Why CRM is the Business Strategy
for School-Market Success
Products are necessary they're obviously the impetus for starting a
business. But even more than in retail, in the education markets, the
better we understand about our customers and the more we know about
what makes them tick the more successful our products and companies
will be.
Lessons Learned from the Retail Market
In the mid- to late-80s, retail companies began facing many business
challenges that needed to be addressed if they were to continue to
grow. They faced a shopping center on every corner and same-store
offerings in every mall. They also faced increased competition from
new stores and catalogers as well as a soft economy. Department stores
were confronted with "new kid on the block" Nordstrom. They were also
threatened by specialty retailers, discount superstores, and outlets,
to name a few.