Danbury Mint and Bradford Exchange are doing better than ever with record collectible sales accross the entire range of products.
Danbury Mint and Bradford Exchange are doing better than
ever with record collectible sales accross the entire range of
products?
Franklin Mint for the most
part caused its own problems. They had a superior product and
business plan that other companies copied. Danbury Mint and Bradford
Exchange are both carbon copy Franklin Mint style companies...yet
their products are not nearly as well made and designed..with the
exception of the Danbury Mint's superb diecast cars that keep getting
better. Yet, Danbury Mint and Bradford Exchange are doing better than
ever with record collectible sales accross the entire range of
products. Danbury Mint is still very successful in seleling leather
bound books, coins, and stamps. All are product lines that FM walked
away from. It seems that FM spends all the money and does all the
legwork to develop a superb line of products then hands it over to the
competition. They have done thie repeatedly. Then they lost focus on
their most important mailing list and opened stores and started a
wholesale network. All of which ruined the company. They should have
never strayed beyond direct mail with glossy and sophisitcated
advertising. Franklin Mint ads often rivaled the the finest from the
best ad agencies out there. Their late 1980's Alamanac Magazines were
works of art in themselves.